Community engagement

Community engagement goals

ICA sponsors charity races for good bloodce_races

ICA is the main sponsor of the “Blodomloppet” or Blood Run, a series of runs that have the dual purpose of recruiting blood donors and encouraging people to exercise. Approximately 60,000 people took part in 12 races across the country in 2008, up around 30% from the year before.

Other case studies in this section

Giant-Landover transforms neighborhood

Our primary goals in community engagement are to:

  • Support causes that are meaningful for our customers, employees and other stakeholders and where we can make a difference;
  • Encourage in-store activities that reflect our local community engagement programs;
  • Promote store participation in local community activities.

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