Organic products
Healthier checkouts
In 2008, ICA introduced sugar-free checkout areas in Norwegian supermarkets, replacing candy, chocolate and soft drinks with sugar-free chewing gum, prepackaged fruit and vegetables, nuts and water. The change makes it easier for customers to resist the impulse to buy less-healthy snacks as they go through the checkout.
More and more customers are asking for organic products or products produced in a natural way. We are responding by introducing new organic product lines and expanding existing offerings.
Among them is Albert Heijn’s organic line, Biologisch, which has been credited by consumer organizations with driving a significant increase in the consumption of organic products in the Netherlands in recent years. Likewise, ICA’s own organic line – which was rebranded in 2008 as “I love eco” – is meeting customer demand for these kinds of products.
In the United States, our operating companies offer the Nature’s Promise corporate brand natural and organic line, which includes meat and poultry products. The icons on the Nature’s Promise packaging make it easy to identify and understand health and allergen information.
We are currently working on an organic offering in the Czech Republic by helping suppliers reach the volumes required for the 300 Albert and Hypernova stores we operate in that country.
Products that are certified organic
| |
2008 |
| Stop & Shop / Giant-Landover |
3,481 |
| Giant-Carlisle |
2,136 |
| Albert Heijn |
290 |
| Albert / Hypernova (Czech Republic) |
332 |
| Albert / Hypernova (Slovakia) |
197 |
| ICA |
1,392 |
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