Healthy living 

Teaching our youngest customers healthy habits

Many of our efforts are dedicated to teaching children healthy eating habits that will serve them throughout their lives.

Every year, Albert Heijn organizes “Class Lunch”, an in-school educational program that explains the benefits of a healthy diet. In 2008, a record 138,000 pupils participated.

Stop & Shop / Giant-Landover sponsors “Kids Corner”, which uses popular television characters to deliver healthy living messages to children. Giant-Carlisle cooperates with Produce for Kids, a U.S. national program that promotes the importance of fruit and vegetables in children’s diets.

In 2008, Giant-Carlisle increased the number of its store tours to promote healthy eating habits to children. Giant-Carlisle conducted “Kid Healthy Ideas” tours in approximately 60 stores and is expanding the program to another 60 stores in 2009. In 2008, almost 17,000 children took part in educational programs offered by Giant-Carlisle. Stop & Shop/Giant-Landover also educated more than 6,000 elementary schoolchildren through its Healthy Ideas store tours.

Albert / Hypernova is helping to fight diet and weight-related problems in Central Europe with Healthy 5, an in-store program to educate children about the need to consume five portions of fruit and vegetables a day. More than 10,000 children have taken part in the program since it was launched in 2004.

ICA expanded its “Buddy with your body – 5 a day” program to Norway in 2008. In Sweden, the program is run together with the Swedish Cancer Society and teaches children the importance of including vegetables and fruit in a healthy diet. Approximately 95,000 children took part in the program in 2008. 

Children educated through the healthy living program

Back to top